BATH & BODY

WORKS

X

SANRIO

CONCEPT

WHY?

Over the years, I’ve been a lifelong fan of both Bath & Body Works products and Sanrio’s characters like Hello Kitty and Gudetama individually. That being said when trying to brainstorm a collaboration based project with real brands in mind, these two were my most passionate and realistically applicable ideas to combine.

BRAND

BENEFITS

While Bath & Body Works itself is still a massive hit, sales have been pretty stagnant if not slightly dropping in recent years likely due to economic issues nation wide. However, Products and brands featuring Sanrio characters tend to be instant hits. Bringing these two brands together, could create a unique and exciting collaboration. With Bath & Body Works’ wide reach and Sanrio’s beloved characters, the result could be a fun, affordable, and accessible “scentsational” experience that resonates with fans of both brands, blending nostalgia, self-care, and collectibility.

Want to Read More?

Check Out The Full Case Study

HERE

STYLE DIRECTION

Moodboard & Concept Sketches

AESTHETICALLY

Bath & Body Works’ typically uses repeating patterns with focal photography and illustrations while Sanrio’s more icon and illustrative centric. I wanted to merge the two to achieve a more mature and minimalist look , using character iconography and subtle patterns rather than overtly childish illustrations. Aiming for a stylistic and trendy look to appeal to a wider audience.

fUNCTIONALLY

Each character is depicted with a positive tagline tied to their interests or scent. Both of which along with their scent names were based on existing character traits and design motifs. Along with a distinctive color assigned per character to help visually differentiate them and maintain a clean, cohesive look.