Having A Bad Day?

Add A Little Joy!

My initial task for this class project was focusing on finding a brand and product that could logically afford to change their packaging container and rebrand if needed to benefit with it’s new design.

Project Prompt:

WHY Joy?

Although Joy Sugar Cone’s packaging has recently been updated for a more mature audience, with a design that doesn’t immediately alienate individuals without children, their design still feels dated and still fails to effectively shield cones from breaking in their boxes. I’d initially envisioned packaging centered around women aged 16-30 as the primary buyers, but I wanted to make it a bit more gender-neutral to better include men as well and still appeal to children with a whimsical design.

Joy stands out as a leading provider of varied cone options across the U.S., especially throughout grocery stores and small icecream businesses, refreshing the designs aesthetically and functionally is crucial to maintaining relevance and upholding product quality.

STYLE DIRECTION

For this design, I wanted to channel the charm of classic 1950s Americana. Pulling from Joy’s nostalgic roots and incorporating bold and playful elements inspired by Googie architecture of the time. The goal was to create something fresh and eye-catching that still feels familiar to modern day design trends, with a focus on appealing to kids and young women.

AESTHETICALLY

The switch to a cylindrical design, was inspired by the structure of Pringles cans. Made to enhanced the cones' protection and evenly distribute stress. Overall minimizing crushability more effectively than traditional boxes or bags. The cylindrical look also improves consumer accessibility, allowing easy top-down retrieval of individual cones while minimizing waste, with typical cone packaging using styrofoam cases or plastic wraps around the cones inside for extra protection.